Ultrahuman bets on redesigned smart ring to regain US market after Oura dispute

Ultrahuman on Friday unveiled a new smart ring with longer battery life and a redesigned form factor, as the Bengaluru-based wearables maker seeks to revive its US business that was hobbled last year by a patent dispute with rival Oura.

The Ring Pro, Ultrahuman’s third-generation smart ring, offers up to 15 days of battery life — compared to four to six days on the Ring Air — and is priced at $479. It will be available for pre-orders globally, excluding the United States, with shipments to begin in March.

Ultrahuman’s US business was disrupted in October 2025 after the US International Trade Commission – a federal agency that handles trade disputes – ruled in favor of Ora in a patent dispute. The ruling prevented the startup from importing new stock of rings into the country, although existing retail stock continues to be sold. The hit was big. The United States represents about 45% of Ultrahuman’s roughly 700,000 daily active users worldwide, according to co-founder and CEO Mohit Kumar.

In August 2025, Ultrahuman also filed a separate patent infringement case against Oura in the Delhi High Court, where the matter is still pending.

Meanwhile, to get around Oura’s patent, Ultrahuman developed the Ring Pro with a new design, Kumar told TechCrunch, adding that the device has been submitted to US Customs and Border Protection for clearance. US Customs and Border Protection to obtain a permit to ensure they can be legally imported into the country.

Despite the disruption in the U.S., Ultrahuman currently operates with an annual revenue rate of about $150 million, Kumar said. It reported operating revenues of $64 million in the fiscal year ending March 2025. He added that the startup remains profitable after taxes, although margins are expected to shrink due to litigation costs, tariffs and redesign efforts.

Alongside the new ring, Ultrahuman introduced Jade, a real-time “bio-intelligence” system that analyzes a user’s health data across their devices and services to generate personalized insights and recommendations.

Jade is designed to move beyond retrospective health summaries toward actionable, real-time guidance, Kumar said.

“Most AI tools today look at your data backwards,” he said. “Jade is designed to interact with your health in real time and the surface actions users can take.”

Jade will be available to all Ultrahuman users, including those using the older Ring Air, and does not require a current subscription, Kumar said.

The Ring Pro features a redesigned heart rate sensor architecture to improve signal quality during sleep and a new dual-core processor to enhance data accuracy and on-device computing. The device can store up to 250 days of health data and weighs about 5% to 6% more than the Ring Air, which launched in July 2023 at $349.

Ultrahuman also introduced a Pro Charger with up to 45 days of battery life to support on-the-go charging and enable faster updates and diagnostics through direct connection to the case. The charger also supports wireless charging via Qi technology, which is the same standard used by most modern smartphones.

Women represent about 68% of Ultrahuman’s user base, compared to about 65% the previous year, reflecting strong adoption of the startup’s women’s health features, Kumar said.

Ultrahuman also offers subscription-based services across its broader health platform, including a training and recovery program called PowerPlugs, a Blood Vision metabolic panel, Ultrahuman Home, and a continuous glucose monitoring offering. Subscriptions contribute about 16% of Ultrahuman’s revenue, while Blood Vision accounts for about 5% to 6% of the business, Kumar said.

Ultrahuman’s key growth markets include the UK, Canada, Australia and India, with the latter contributing around 8% to 9% of total revenue following recent investments in supporting local customers, Kumar told TechCrunch.

Global smart ring shipments grew nearly 80% year-on-year in 2025, driven by demand for wearables integrated with advanced sleep tracking and longer battery life, said Anshika Jain, senior analyst at Counterpoint Research. Oura continues to lead with more than two-thirds of the market, with Ultrahuman in second place.

Future leaders in the category will be defined by sensor accuracy, AI-driven insights and seamless ecosystem integration, Jain added.

Separate IDC data showed global smart ring shipments rose nearly 30% year-on-year in the third quarter of 2025 to nearly 1 million units, driven in part by demand for screenless fitness trackers, said Navkendar Singh, associate vice president at IDC India. Ultrahuman captured nearly 25% of the market during this period, according to IDC.

Founded in 2019, Ultrahuman has raised about $55 million to date and its investors include Alpha Wave Incubation, Blume Ventures, Steadview Capital, and Nexus Venture Partners.

Kumar said Ultrahuman is working to build additional production capacity to support demand for the Ring Pro over the coming months.