Wearable startup CUDIS is launching a new wellness line with an AI-powered “coach.”

Wearables startup CUDIS is launching its latest series of health episodes this week. The updated Ring comes equipped with a number of features, including an AI “agent coach” designed to keep users on track to achieve their fitness goals.

CUDIS says it differentiates itself from other wearables by not only offering health metrics but also motivating healthy behavior through a points system. Users earn digital “health points” for healthy behaviors — things like daily sleep, 10,000 steps each day, sports activities, and conversations with an AI-powered track coach — which can then be redeemed through an integrated marketplace for discounts on health supplements and other products.

Meanwhile, the Loop’s AI Agent Coach is designed to leverage generative AI to assist with healthy programs for exercise and daily health. The company says its agent creates personalized programs that include “daily tasks, recovery protocols, supplement recommendations, and direct referrals to licensed medical professionals.”

The ring also tracks a range of body metrics and daily behaviors, such as sleep quality, stress management, movement, and recovery. This helps them see how these metrics affect their pace of aging (PoA), which shows whether their bodies are aging faster or slower than their chronological age, the company explains.

CUDIS CEO and co-founder Edison Chen told TechCrunch that since launching his company’s first wearable device in 2024, the company has sold more than 30,000 units across its first two models. He added that the app’s user base has also grown to 250,000 users in 103 countries.

“Our strongest markets so far have been North America, Europe and Asia,” Chen said. “What we are good at is recognizing patterns in healthy people who are trying to improve them,” Chen told TechCrunch.

“The AI ​​detects when you’re headed in the wrong direction, such as chronic lack of sleep, low heart rate, and high resting heart rate, and either suggests lifestyle changes or connects you to a specialist. The control is there in the escalation path to get to the right care,” he said.

The company claims to keep user data encrypted and secure via the Solana blockchain. It was previously described as an “AI-powered health company on the web3.” (TechCrunch was unable to test the smart ring directly to verify its security claims.)

CUDIS announced $5 million in seed funding in 2024. The round was led by Draper Associates and included a number of other investors, including a number of blockchain-related investor groups such as Skybridge, DraperDragon, Monke Ventures, and Foresight Ventures, among others. The company also plans to launch a Kickstarter soon.