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Planes line up on the tarmac at LaGuardia Airport on November 10, 2025 in New York City.
Spencer Platt | Getty Images News | Getty Images
From Spirit Airlines’ battle for survival to… American Airlines“Planned Glow From new international routes and brand new airport lounges to stricter frequent flyer policies, the class divisions in the sky will be hotter in 2026.”
Airlines entered 2025 optimistic: Delta Airlines CEO Ed Bastian predicted a record year for the century-old carrier. But concerns about President Donald Trump’s trade war, consumer anxiety and an oversupply of domestic seats have pushed down U.S. airline ticket prices and weighed on industry profits.
“It’s the airlines’ version of the K-shaped economy,” said Robert Mann, who has worked at several airlines and is president of aviation consulting firm RW Mann & Co. “Invest the top of the K and cut short on the bottom.”
Now, leaders of the country’s largest airlines are focusing more on customers who will pay extra for their tickets in exchange for a little more space or other perks like early boarding and access to woefully inadequate overhead bin space.
The view into the American Airlines first class cabin on board a Boeing 737.
Leslie Josephs/CNBC
They still face ongoing problems, such as a shortage of air traffic controllers and aging infrastructure. Despite billions in additional federal spending to fix some problems, major improvements will take years.
Mann said airlines need to do more to improve reliability. U.S. airlines have an on-time rate of 77%, according to the Department of Transportation, which defines on-time arrival as arriving within 15 minutes of schedule.
“When a flight is delayed or canceled, it doesn’t matter if you’re at the top of the K or the bottom of the K,” he said.
Here’s what next year will look like for the aviation industry:
Winners take (almost) all
During the first nine months of the year, Delta and United Airlines It accounts for almost all of US airline profits.
It’s an industry gap that has been brewing for years, fueled by rising costs and changing consumer tastes as affluent travelers have increased their share of overall spending.
While the economy has been mostly resilient, any weakness in 2026 could have a significant impact on more price-sensitive consumers and, therefore, airlines more exposed to domestic coach travel, such as low-cost carriers.
These airlines have taken steps of their own. JetBlue AirlinesFor example, it has shifted its focus to more profitable routes and premium seating. It plans to debut domestic business class in mid-2026 with seats at the front of the cabin that are roomier but not as refined as first-class Mint’s lie-flat suites.
Stable prices
Airfare prices are likely to remain flat next year through 2025, according to an American Express Global Business Travel forecast in mid-November.
Demand has rebounded after falling during the long government shutdown, but it is not clear whether 2026 will be a major success.
Southwest Airlines CEO Bob Jordan told CNBC in December that “the first quarter looks strong” but “it’s hard to say” whether it will be better than a year ago.
Where is the soul?
Spirit Airlines, the budget travel icon, is seeing its second bankruptcy in less than a year after its takeover by JetBlue was hit by a court ban, engine grounding, rising costs and other problems, raising questions about its ability to survive.
The yellow-plane airline will have to make much bigger moves with this bankruptcy, industry insiders and airline analysts said.
“We do not expect to remain an independent company at this time next year, as a merger or Chapter 7 outcome would likely increase our earnings outlook,” Raymond James’ Dec. 19 memo said.

Analysts expect it to be the merger partner Frontier Airlinesthe budget airline that has tried to merge with Spirit repeatedly since 2022, but it is not clear whether the two sides will reach an agreement. Spirit said earlier this month that it was in “active negotiations” for a stand-alone reorganization or deal. Frontier & Spirit declined to comment further.
Turn southwest
The Southwest is poised for a big change in 2026. The decades-long cattle call will end Jan. 27 when designated seating begins.
It comes from a series of changes that were already implemented last year. It debuted seats with extra legroom charging higher prices and began charging many customers to check bags for the first time, a service that brought in more than $7 billion for its U.S. rivals in 2024, the latest full year of data available, according to the Department of Transportation.
The carrier’s stock is the biggest gainer for American passenger airlines. Southwest shares are up nearly 23% in 2025 compared with the NYSE Arca airline index’s 5% advance, beating profit leaders Delta and United as well as the broader market.
Investors were optimistic about the company’s transformation into a more traditional, fragmented airline, which was accelerated by a stake from activist investor Elliott Investment Management.
American transformation
American is expanding its lounges and launching a fleet of Airbus 321XLR aircraft in 2026 as it aims to catch up with the luxury travel boom. American said last spring that free in-flight Wi-Fi would also be available to loyalty program members starting in January.
The airline has already made more subtle changes, such as adding Lavazza coffee for all its passengers and Bollinger champagne to its first-class lounges and cabins, to raise its brand profile as well, but it has a long way to go to reach the profitability of Delta and United.
American Airlines and Delta planes on the runway of LaGuardia Airport (LGA) in the borough of Queens in New York, US, on Friday, November 7, 2025.
Michael Nagel | Bloomberg | Getty Images
Just before Christmas, American also announced that it would no longer give customers on its no-frills Basic Economy tickets frequent flyer miles, following a similar move by Delta several years ago.
American has not yet announced changes to its elite status requirements for 2027, but the carrier is under pressure because Delta and United have said they will keep status thresholds constant.
The airline is also making some changes aimed at improving reliability, recently announcing that it will increase so-called banks, or flight banks, at its largest hub, Dallas-Fort Worth International Airport, from nine to 13.
American also said it was testing two electronic gates there, where passengers on narrow-body domestic flights scan their boarding passes, in hopes of getting passengers on planes faster, and in September, it said it would remove bag size measuring devices from the gates.
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