WordPress.com now lets AI agents write and publish posts, and more

Web hosting platform WordPress.com is embracing artificial intelligence agents, a decision that could change the look and feel of the web. The company announced Friday that it will now allow AI agents to craft, edit, and publish content on customer websites, as well as manage comments, update and fix metadata, and organize content using tags and categories.

All of this is controlled through an interface where the website owner explains what he wants to do using natural language commands.

Thanks to these new capabilities, websites can be created and operated almost entirely by human-controlled AI agents. This reduces barriers to creating and maintaining websites; It may also help populate the web with content no longer written by people, but by machines.

As a publishing platform, WordPress powers more than 43% of all websites on the Internet. The version hosted on WordPress.com represents only a small portion of this total. However, its network of websites has a large footprint, with 20 billion page views and 409 million unique visitors each month.

The new AI capabilities follow the introduction of MCP support on WordPress.com last fall. MCP, or Model Context Protocol, is a newer standard that allows applications to provide context to large language models (LLMs). Thanks to WordPress.com’s MCP support, AI assistants can connect to the platform to give customers visibility into their site’s content, settings, and analytics from their favorite AI application, like Claude Desktop, Cursor, VS Code, or others.

Now, WordPress.com will allow AI agents to not only read site content but also create posts, landing pages, and about pages as well as make structural changes.

At launch, AI agents will also be able to approve, respond to, and filter comments; Create, rename and restructure categories and tags across the site; And fix alternative text, captions and titles to improve site SEO. The company notes that these and other changes are all tracked through a site activity log.

Customers can write drafts of their AI agent to publish, tag, and categorize them, along with a meta description. But they can choose to let their AI agent create a post or page by describing what they want to post. The company says all changes require user approval, and AI-written posts are saved as drafts by default.

Even with these limitations, the expanded capabilities can dramatically speed up website creation where humans don’t do much content creation.

The company also points out that an AI agent can research a site’s theme and design before it starts creating content, so it understands how to use the same colors, fonts, spacing, and block styles.

To enable the new functionality in their account, WordPress.com customers will go to wordpress.com/mcp, and then switch between the capabilities they want to use. They can then plug in their favorite AI client, such as Claude, Cursor, ChatGPT, or any other MCP-enabled tool, and start building.

While there are likely to be concerns about what this means for the state of web content, it’s worth noting that AI-written posts could give human readers insight into how these models are written and shared. Meta recently acquired a social network called Moltbook, where AI agents are allowed to post, reply, and communicate with each other. Anthropic has also experimented with allowing AI-powered blogging, with human supervision.