WSL alcohol trials: No safety nuisance at games, fans say

WSL and WSL 2 clubs are not banned under the Alcohol Control Law, which prohibits the consumption of alcohol within sight of the pitch in a men’s match.

However, WSL Football’s current competition rules mean it can only try it out. This is under review by shareholders and could change soon.

“We’ll get to the end of the season and mop up again. We’ve got the League Cup final, so we can see the appetite of our fans then,” Buckley said.

He added: “We will share these results with the clubs, review our organizational processes and make a decision on how shareholders will vote.”

“It’s looking positive at the moment but you never know these things. We’ve had good participation from clubs all over the country.”

There are still ‘drink-free’ zones in stadiums, but clubs are using innovation to grow fan bases and increase WSL attendances.

Fans can experience an endless brunch at Saturday’s match between Chelsea and Arsenal at Stamford Bridge.

Chelsea also offered half-price drinks ahead of kick-off of their season opener against Manchester City.

Fans can purchase strawberry Daiquiri cocktails at Goodison Park, and Arsenal have held workshops this season to design the ideal matchday experience for fans.

“Every club has a different relationship with their food and beverage provider. It’s a test and learn to find out what our fans want,” Buckley said.

“Clubs have been brave enough to try it, shareholders are listening to what we are doing, but most importantly, we are driven by the opinions of fans.

“We’re not telling people to go to women’s football and have a drink. We’re saying if you want to have a drink, you can.”