X is revamping creator subscriptions with new features, like exclusive topics and shareable cards

Elon Musk-owned company

The company believes these updates will allow creators to attract more fans and deliver better experiences, as it pushes to become a bigger part of the creator economy alongside Instagram, TikTok, YouTube, and Facebook.

X also highlighted the recent launch of the “paid partnership” tag, which is applied to posts where content is paid or incentivized by a third party.

One of the major new features arriving Thursday is the launch of “Exclusive Topics,” which allows creators to monetize their posts directly on X, instead of sending fans to an external website or newsletter. Using these posts, creators can tease out the value of the topic in a main post, then allow the audience to engage directly in the one-on-one conversation. Only subscriber-specific content will now be displayed in the account’s main profile feed, instead of being placed in a separate tab for subscriptions, according to X.

Other new tools are designed to help creators market themselves and track their analytics. This includes a new subscriptions card that can be shared on X to promote creator content. There’s also a new dashboard that allows creators to more easily track their earnings alongside insights from other subscribers, as well as access to built-in growth tools.

The X said it has also sped up app review times, so creators can more quickly start monetizing.

“We are doubling down on the efforts of creators, the platform’s most influential experts, thought leaders, and voices, by investing in tools that enable sustainable income and deeper connections with their audiences,” Allegra Gacchia, Creator Producer at X, said in a statement about the launch. “We believe creators deserve to be compensated for the value, knowledge, and perspectives they bring to the platform, and a big part of that is enabling them to monetize their most loyal supporters directly.”

The company also officially announced the recent launch of the Paid Partnership tag, which provides creators with a built-in tool to comply with Policy Instead, the new label appears directly below the post content, and can be added afterward if the creator forgot to include it when they first posted.

X’s Creator Revenue Sharing Program, which launched globally in 2023, allows creators to monetize their popular posts. Although it is designed to promote engaging content, some have criticized the program’s design, saying it incentivizes content creators to post sensationalist content, including clickbait or outrage-baiting. However,

The company has paid more than $45 million to creators so far, according to a post from Grok, the AI ​​assistant built into X. For 2026, the company more than doubled its total available revenue due to premium subscription growth in X, Grok said. An X spokesperson confirmed the latter, pointing to an X Creators post that also noted changes to how payouts are calculated.

In January, some creators posted screenshots of their earnings, suggesting that payouts have increased recently. X also recently pushed creators to experiment with long-form articles with a recent $1 million lead article campaign.

The changes to subscriptions arrive amid a flurry of news from X this week, which also included beta tests of the standalone X app, XChat, and payments service X Money. Additionally, the company announced that it will suspend content creators from the revenue sharing program if they post unclassified AI-powered videos that depict armed conflict.

X has long sought to attract creators to its platform, even before Musk acquired the company. However, the majority of X’s revenue today still comes from advertisers, not premium subscriptions or creator content.