X launches a History tab for your bookmarks, likes, videos, and articles

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Initially available on iOS, Nikitia Bier, head of product for X, describes the new resource as a better way to keep track of all your favorite content and get back to things you want to finish reading or watching later.

With the update, the Bookmarks button in the left menu of the X mobile app has been renamed to History. The new page separates your saved content into four tabs – Bookmarks, Likes, Videos, and Articles – making it easy to refer to it at any time. Although bookmarks and likes are intentional saves, your video and article tabs will fill based on what you watch or read on X. The history section remains private,
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This addition makes It combines features previously found in various places within the app, with bookmarks found in the main menu and likes buried as a tab in your user profile.

The move could also encourage greater use of X’s long-form post format, which the company has positioned as a way for businesses and creators to share updates beyond the platform’s standard post length of 280 characters. X users track articles they find as they scroll, creating a personalized news reader for themselves within the app.

The update comes as web publishers have seen a decline in referral traffic from platforms like Facebook and Google, driven by changing algorithms and AI-powered experiments that reduced clicks to external sites. X sees this shift as an opportunity to attract more publishers and creators to write directly on its platform instead, where distribution and discovery are combined.