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📂 **Category**: Apps,Social,Adtech,In Brief,social media,X,xAI
📌 **What You’ll Learn**:
Elon Musk’s X makes it easier for advertisers to move their creative campaigns from other social sites to his platform.
The company on Thursday launched an expanded set of aspect ratio support for both image and video ads, meaning advertisers can now reuse material they’ve created for other platforms without having to reformat, crop or rebuild their assets.
Although AI helps advertisers automate the process of resizing creative assets for different platforms, it’s easier if advertisers don’t have to take this extra step at all.
So X now allows advertisers to upload the same assets they use elsewhere on social media into its X Ads Manager via its Media Studio or campaign model.
The change signals the continued importance of X’s advertising business, which suffered declines after Musk acquired the company, then known as Twitter. While ad sales have improved under former CEO Linda Yaccarino, its 2025 revenue is still lower than it was before the Musk acquisition.
According to eMarketer forecasts last May, X’s advertising business was expected to start revitalizing sometime last year, which Bloomberg confirmed, but it would still be half the size it was before the sale.
X says the new aspect ratios supported now include 4:5 (1440 x 1800 pixels) and 2:3 (1080 x 1620 pixels). The company already supports other formats, including 1:1 (1080 x 1080 pixels), 16:9 (1920 x 1080 pixels), 9:16 (1080 x 1920 pixels), and 1.91:1 (2064 x 1080 pixels).
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“We are committed to enabling advertisers to achieve their performance goals with greater ease and impact,” Monique Pintarelli, head of global advertising at xAI, said in a statement. (xAI acquired X last year.)
She added: “With full aspect ratio support, brands can now repurpose creative directly on
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