YouTube is rolling out an AI-powered playlist builder for Premium users

YouTube is rolling out a new AI playlist creation feature that lets Premium users on iOS and Android use text prompts to create playlists.

Users can go to the Library tab, click the New button, and select the AI ​​Playlist option to get started. They can then use text or voice to enter the prompt of their choice, such as “Rage Death Metal,” “Sad Post Rock,” “Progressive House Mix for a Chill Party,” “Indie Pop,” or “90s Classic Hits” to create a playlist.

YouTube has been playing around with using AI to create playlists for a while. In July 2024, the company was testing a feature to allow people to create custom radio stations using prompts in the United States

Other competing streaming services, such as Spotify, Amazon Music and Deezer, have also rolled out AI-powered playlist or radio creation features.

YouTube is trying to make its premium plan more attractive to users. Earlier this week, the company began restricting free users from viewing song lyrics on the YouTube Music app. The company told TechCrunch that the restriction was an experiment it was running “with a small percentage of ad-supported users,” and that the lyrics are available to the vast majority of free users.

Google has seen an uptick in its subscription business, and YouTube is a key part of that department. Earlier this month, the company said it now has 325 million paid users across Google One and YouTube Premium.