YouTube Premium and YouTube Music are becoming more expensive

YouTube has raised subscription prices for YouTube Premium and YouTube Music in the US, the company confirmed to TechCrunch on Friday.

The individual YouTube Premium plan increases from $13.99 to $15.99 per month, while the family plan increases from $22.99 to $26.99 per month. YouTube Premium Lite, which offers ad-free viewing of most content except songs and music videos, ranges in price from $7.99 per month to $8.99 per month.

The YouTube Music Individual plan ranges from $10.99 per month to $11.99 per month. The Family plan increases from $16.99 per month to $18.99 per month.

The Google-owned company said that the price increases will apply to new and existing subscribers. Existing subscribers will receive an email from YouTube at least 30 days in advance notifying them of their updated subscription price.

“We’re updating the price of YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube,” a YouTube spokesperson told TechCrunch in an email statement. “This change allows us to maintain the features our members value most: ad-free viewing, background play, and the massive library of over 300 million tracks on YouTube Music. We continue to offer multiple plans, ensuring subscribers can choose the option that works best for them.”

YouTube first raised the cost of its premium subscription in July 2023 when the monthly price of YouTube Premium rose from $11.99 to $13.99, while YouTube Music rose from $9.99 to $10.99 per month.

YouTube said in March 2025 that it had 125 million subscribers across YouTube Music and YouTube Premium, up from 100 million subscribers in 2024.

The price hikes follow a series of similar moves from other streaming services over the past year. Netflix and Amazon Prime Video raised prices last month, while Spotify did so at the beginning of the year. HBO Max, Peacock, and Disney+/Hulu all raised prices last year.