DoorDash is adding AI tools to speed up the merchant onboarding and dish photo editing process

DoorDash on Monday added new AI-powered tools that allow merchants to speed up the setup process, edit photos to make dishes look better, and create websites based on their app menus.

The onboarding tool works similarly to one Amazon launched in 2024. Merchants can point the tool to their website, from which it will automatically fetch information such as photos, store hours and menu items to create an app-based menu. Traders can review and edit all of this information before publishing the listing.

DoorDash has also revamped its video library. The bookstore now allows merchants to tag dishes in videos so customers can order those items directly. The library also displays statistics such as total views, video-based sales, and new customer sales.

Restaurants also get a few photo editing tools: AI Retouch can replace backgrounds, sharpen photos, and improve lighting without changing the dish; The AI ​​Replate app manipulates images of dishes so that they appear as if they are professionally painted, while changing the lighting and color. Merchants can also provide a reference image to apply a specific style to an existing image.

“At DoorDash, we’re constantly building tools to help merchants succeed, from their first day on the platform, to every order thereafter. These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: making great food and delivering amazing customer experiences,” Brian Tolkin, head of commerce products at DoorDash, said in a statement.

The company is adding new features to its commerce platform as well, one of which allows restaurant owners to build a website based on existing DoorDash content, such as menu items and photos. The company said during testing of the new feature, merchants saw order conversion rates of about 10% on average.

The company also added a new campaign builder that allows merchants to automate content creation, email outreach, and scheduling.