Spotify is testing more personalized, AI-powered “requested playlists.”

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📂 Category: AI,Apps,Media & Entertainment,Music,Spotify,streaming,streaming music

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Spotify announced on Wednesday that, for the first time, it is giving users more control over the streaming service’s algorithm. At least that’s how the company is framing the launch of its new “Promoted Playlists,” a feature that will initially be available to Premium subscribers in New Zealand.

Currently only available in English, the feature is still in beta and will evolve before being rolled out to other markets, according to Spotify.

The new tool allows users to describe what they want to hear in a personalized playlist that reflects the “full arc” of their tastes, according to the company. This means the playlist focuses not just on the songs you like now, but on your entire Spotify listening history from day one, which is what sets the feature apart from other playlists, the company says.

The feature is an evolution of Spotify’s AI playlist option, which debuted last year, and also works through written prompts. As with AI-powered playlists, new guided playlists allow users to request what they want to hear through written instructions. However, they can now write much longer prompts with more specific instructions. That’s because the new AI feature impacts global knowledge, a Spotify representative explained to TechCrunch.

Additionally, the ability to go back into your listening history and schedule how often the playlist will be updated makes it different from Spotify’s other AI-powered playlist offerings.

For example, Spotify suggests that subscribers can use the new feature to request something like “music from top artists from the past five years,” then modify the prompt to include a request for “deep cuts I haven’t heard yet.”

Image credits:Spotify

In another example of a longer prompt, Spotify said you can ask for “30 minutes of high-energy pop and hip-hop music for a 5K that maintains a steady pace before moving on to relaxing songs to unwind” or “music from the year’s biggest movies and the most talked-about TV shows that suit my taste.”

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Additionally, you can continue to adjust the prompt to make it more specific, and you can set how often you want it to update, such as daily or weekly. The idea is that users can create their own version of something like Spotify’s main playlist, Discover Weekly, but focused on the type of music, genre, or time period they want to track, or their own version of something like Spotify’s genre-focused Daily Mixes.

The company says the playlist will include descriptions and context so you know why you got the recommendation. In addition, it will provide a set of prompts to help users get started.

Spotify isn’t the only social app showing how to let users control its algorithm. Instagram today also introduced a new feature that allows users to control the type of reels they see. Bluesky, a decentralized X competitor, also allows users to replace their own algorithm.

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